ABOUT ME
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Contact
✉️ mathilderobertnicoud@gmail.com
📞 06.11.45.09.28
Hello
My name is Mathilde.
Half french, half english, I’m a graphic designer & art director.
I’m passionate about graphics, art and fashion.
Experience
Art Director - Butet Sellier
Graphic Designer - LIM Group Leather in Motion - Leather - Luxury goods -
November 2019 - Today
LIM is a world leader in luxury leather goods. Internationally recognized for craftmanship, savoir-faire, innovation, with an emphasis on tailor-made design. The three main brands within the group are CWD, Butet and Devoucoux.
ASSIGNMENTS :
Collaboration with Saint Laurent & Butet Sellier
Equestrian capsule collection
• Co-logo strategy and design
• Packaging design
• Merchandising design: shop in Paris and Los Angeles and pop-up store in Paris Eiffel tour
• Advertising campaign strategy and VIP Placements with the Saint Laurent team
Communication & E-marketing:
• Art direction: taking creative briefs, brainstorming on the projects DNA, consistency of visual design/editorial design, organization and follow-up of photo shoots and video shoots, management of creative teams and service providers
• Creation of brand identity: brand positioning, naming, graphical charter, logos, illustrations, patterns, packaging
• Design and development of UI, UX design: website, contests, web banners, pop up windows, newsletters
• Social Media visual design and creation - editing of visuals, colorimetry and consistency of the feed, content creation
• Design and production of print advertising displays
• Creative production process management
Visual Merchandising:
• Creation of international stands (Tokyo Olympics 2020, Las Vegas Jumping Finals, Wellington Winter Equestrian Festival, Thermal Desert Horse Park Show California, Longines Masters Hong Kong etc.)
• Creation of marketing tools - commercial brochures, goodies
Graphic Designer - Jane de Boy - Fashion & Lifestyle Luxury Concept-Store - Bordeaux - December 2017 - November 2019
Jane de Boy is the lifestyle shopping destination dedicated to fashion lovers. The emblematic concept store in Bordeaux since 1999, Jane de Boy is a major presence in Bordeaux, Cap Ferret & Arcachon.
ASSIGNMENTS :
• Art Direction and Communication.
• In charge of the design for advertising, in the press , on billboards and newsletters (JC Decaux -ELLE Magazine -Bordeaux Madame -Junk Page ).
• Ensuring the image of the company on social media.
• Designs for t-shirts, bags , swimwear - in collaboration with various brands such as 10elleven and Eurvin Swimwear.
• Direct contact with external service providers such as printers, web developpers and merchandisers.
Freelance Graphic Designer - Ma Soeur et Moi - Agency Co-founded with my sister Abigail Robert-Nicoud - October 2015 - Today
Working with my sister on freelance graphic projects.
Packaging design, brochures, logos, press releases and press kits, webdesign, event design, illustrations, magazine publishing.
Clients : Converse, La Barbière de Paris, Félix, La semaine Digitale de Nantes, The Gourmet Mallow Company, Shindig Energy Drink…
Assistant Art Director - Group SJR - New York City www.groupsjr.com/ - May - August 2014
Conception of web content, advertising, layout for press releases, creating content for for social networks, web design.
Clients : Barneys New York, General Electrics, Home Depot, Ralph Lauren, Target ...
Assistant Art Director - Akson - Communication agency - Bordeaux - June - August 2013
Design of web banners, advertising (print and web), Poster conception, web design, commercial brochures.
Clients : Château de Lastours, Cross de Gujan Mestras, Seixo, Siblu villages ...
Assistant Art Director - Milou Dufay - Paris June - August 2012 Advertising agency specialized in literature.
Conception of advertising posters in the whole network of Relay H (Hachette bookshops) , web advertising, posters and brochures.
Clients : Albin Michel, Flammarion, Gallimard, Grasset, Hachette ...
Education
2010 - 2014
ECV Bordeaux - School of Visual Communication in Bordeaux
Master 1 in visual communication, graphic design and advertising.
Bachelor’s degree in visual communication
2010
Alcide Dusolier High School - Nontron
Literary Baccalauréat
Languages
French & English
Bilingual
Skills
Software
Photoshop
Illustrator
Indesign